by Angela Guess
Kate Kaye of AdAge.com reports, "Stealth mode firm DataGravity landed a $30 million series B round of funding that should help it on its quest to bring data-analysis services to the business masses. The firm won't launch until 2014, but its mission is a lofty one: to 'change the way people think about and manage their data while supporting a new wave in the consumerization of IT by giving end users the power to harness the richness of the data around them. The firm aims to help small and mid-tier companies make use of unstructured data such as social-media feeds, emails, web documents and other information that doesn't filter easily into the more-structured information they have stored in their databases."
She continues, "'We're really going after the unstructured data,' at least at first, said DataGravity CEO and co-founder Paula Long. 'We tested the initial concept of the product with a variety of potential customers.' The firm is 'really being cagey' about its plans, according to President and co-founder John Joseph, who said the idea is to focus on the data rather than all the costly consulting services and staff provided by firms like Accenture, IBM, Acxiom and Merkle."
photo credit: DataGravity