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DataGravity Raises $30M for Big Data Analysis at Small Firms

By   /  January 31, 2013  /  No Comments

dgby Angela Guess

Kate Kaye of AdAge.com reports, “Stealth mode firm DataGravity landed a $30 million series B round of funding that should help it on its quest to bring data-analysis services to the business masses. The firm won’t launch until 2014, but its mission is a lofty one: to ‘change the way people think about and manage their data while supporting a new wave in the consumerization of IT by giving end users the power to harness the richness of the data around them. The firm aims to help small and mid-tier companies make use of unstructured data such as social-media feeds, emails, web documents and other information that doesn’t filter easily into the more-structured information they have stored in their databases.”

She continues, “‘We’re really going after the unstructured data,’ at least at first, said DataGravity CEO and co-founder Paula Long. ‘We tested the initial concept of the product with a variety of potential customers.’ The firm is ‘really being cagey’ about its plans, according to President and co-founder John Joseph, who said the idea is to focus on the data rather than all the costly consulting services and staff provided by firms like Accenture,¬†IBM, Acxiom and¬†Merkle.”

Read more here.

photo credit: DataGravity

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