According to a recent press release, “Datorama, a global technology company, today announced the launch of Data Canvas, a suite of new data visualization capabilities within its Marketing Intelligence platform. Datorama Data Canvas leverages the power of artificial intelligence (AI) in a brand new way — to help marketers create expert-designed dashboards to tell compelling, data-driven stories. Datorama’s previous AI releases have empowered marketers in similar ways to manage data integration, data harmonization and automated insights.”

The release goes on, “The average enterprise relies on 91 marketing cloud services and now, more than ever, marketers are responsible for deciphering massive amounts of data from their respective technology stacks. Thus, the ability to harmonize all this data within a single hub and customize the visualization of it for each marketer’s role is essential. Data Canvas empowers marketers, at all levels, with the ability to create stunning visualizations in minutes with simple drag-and-drop actions, using the thousands of marketing data sources at their fingertips to tell any story or answer any question. Like today’s most popular consumer mobile apps that simplify complex, creative processes, users can learn and master Data Canvas upon their first use of the product.”

It adds, “Piloted over Q1 2018, Datorama’s Data Canvas was tested and validated by marketing leaders and analysts from over 20 global, leading companies including Ticketmaster, iProspect, Spark Foundry and Huge. Data Canvas is the third major enhancement to Datorama’s Marketing Intelligence platform in less than a year, underscoring the company’s commitment to continuously advancing the platform for marketers — better equipping professionals with the right tools for data storytelling, data discovery, and automated predictive and prescriptive analytics.”

Read more at Globe Newswire.

Photo credit: Datorama