by Angela Guess

A recent press release reports, “Datorama, a leading global marketing analytics company, today announced that its marketing analytics platform has integrated with Amazon Alexa to provide today’s business professionals with an all-new capability: to interact with their data by simply using their voice. Called ’Ask Datorama Anything’, this new functionality allows marketers to ask questions and issue commands to Datorama’s Marketing Integration Engine via Amazon’s Alexa-powered smart devices, such as Echo and Echo Dot. Now the modern marketer can intuitively understand critical marketing information and trigger workflows at their desk, within meetings or in the boardroom, thereby expanding the accessibility of their respective data to ‘just in time’ situations.”

The release goes on, “In response to the ever-increasing complexity of today’s marketing technology (MarTech) stacks, increased budgets and greater accountability, marketers are elevating their analytics approach beyond siloed reporting. In its place, professionals are adopting an integrated approach that connects marketing performance, outcomes and investments across all of their channels, programs and stakeholders. The result is a single source of data to power better decision making and collaboration. To fully complete the journey from data to decisioning, removing any friction from data accessibility is critical to securing the marketing organization’s use of data in all their daily decision making. With ‘Ask Datorama Anything,’ marketers using the platform now have an agile way to access their data to complement Datorama’s visualization, reporting and automated insights capabilities.”

Read more at Marketwired.

Photo credit: Datorama