by Angela Guess
Rebecca Grant of Venture Beat reports that Decide.com has turned to Big Data to “idiot-proof online shopping.” She writes, “Decide.com introduced a new feature today that will provide consumers with a ‘Decide Score’ to help them make shopping decisions. The score is based on a comprehensive analysis of ratings and reviews from across the web, intended as an objective, data-driven barometer for product quality. The score is generated from more than 200 terabytes of data, including 7,000 expert reviews and two million user reviews from sites like Amazon and Best Buy. The score is on a scale of 1 to 100 and gets grouped into one of four idiot-proof categories, ranging from “Love It” for high scores to “Don’t Buy It” for bad scores.”
She goes on, “Currently, 22,000 electronic products are tagged with a beta version of the score. From this pool, 9% of products have scores 90% or above; 31% products are in the ‘We Like It’ group; 48% of products fall under the ‘You Can Do Better’ heading (ouch); and 12% sit at the bottom of the barrel. If the stereo system you thought of purchasing is not recommended, Decide.com will present you with higher rated alternatives.”
photo credit: Decide.com
