by Angela Guess
Herman Mehling of EnterpriseAppsToday reports, “If you’ve had your doubts about the benefits of business analytics (business intelligence, product management and predictive analytics), a recent study from Nucleus Research might go a long way toward dispelling them. The research, titled The Stages of an Analytic Enterprise, shows enterprises attain an average ROI of 188 percent in the initial automation phase and an average of 1,209 percent in the later predictive phase. Nucleus Research based its findings upon 58 case studies of companies in diverse industries leveraging analytics tools used over five years, said Hyoun Park, principal analyst at Nucleus Research.”
Mehling continues, “Park said the research covered the gamut of small, midsize and large deployments of analytics software, and included companies using products from business intelligence giants like IBM, Oracle and SAS, as well as companies using products from second-tier vendors and startups. ‘The more companies broaden and deepen their use of analytics, such as BI, PM and predictive analytics, the greater ROI they see — that’s the main take-away from our research,’ he said.”
Hi Angela,
Great post. Just like Nucleus Rearch’s findings on this topic– there are many other studies on the topic which show that business analytics can really impact the growth trajectory of a company. I have highlighted a couple in my blog http://bit.ly/JF0eXg
Thanks,
Ritu