by Angela Guess
Ory Zik has written an article for Environmental Leader regarding applications of Big Data to environmental sustainability projects. He writes, “Because of its massive data sets, today environmental sustainability meets Big Data. The problem is not data but interpretation. To start, environmental sustainability is a complex idea. Generally speaking, most people are not well-versed in the language concerning the idea. Overly complex and hard to understand, executives are unable to make intuitive decisions based onthe information, because they cannot interpret the data. The data lacks context and therefore holds little meaning to top-level executives.”
He continues, “Through the development of a mathematically rigorous, yet simple and intuitive way to interpret the different data streams, companies may be able to make better business decisions. Companies currently use business intelligence and analytics to better understand and predict future trends. Through the use of Big Data, similar techniques can be applied to better understand businesses processes and environmental sustainability efforts.”
