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Federated Media Uses Aerospike’s NoSQL Database to Power Third Largest Ad Network

By   /  February 27, 2013  /  1 Comment

aeby Angela Guess

Federated Media and Aerospike report, “Competing for attention on the content-saturated Web is no small task, particularly for independent publishers without the expansive resources of large media companies and major service platforms. Federated Media Publishing, which provides advertising services, audience analytics, and reader engagement tools to more than 145,000 sites, is helping to level the playing field. A new case study examines how the Federated Media Publisher Network (FMPN), ranked by comScore as the industry’s third largest ad network in the entire display advertising ecosystem, relies on the Aerospike NoSQL database to manage ad impressions for more than 180 million unique monthly visitors in real-time. The full Federated Media Publishing case study is available at: http://www.aerospike.com/why-aerospike/customers.”

The article continues, “Federated Media Publishing powers ad delivery through a distributed architecture that connects demand-side platforms (DSPs), ad exchanges and ad networks in a real-time bidding (RTB) environment. Federated Media Publishing also guarantees brand safety for advertisers by looking at page-level context to ensure that ads are served on brand-safe pages, as well as providing targeting through page-level site categorization. Delivering on these functions in real-time is an integral part of the company’s focus on programmatic buying, which helps publishers and advertisers work more efficiently together by setting an agreed-upon price for biddable impressions in an auction-based scenario.”

Read more here.

photo credit: Aerospike

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