by Angela Guess
A new article reports, “A study on data quality from the University of Texas at Austin (sponsored by Sybase) suggests that ‘Better Data’ might be a more relevant first goal for many companies, rather than setting their sights immediately on implementing ’Big Data’. Better data could translate into more sales and higher productivity.”
It continues, “The study found that if the median Fortune 1000 company were able to increase the usability of its data by just 10%, company revenue would be expected to increase by $2.01 billion with many new jobs being added. The paper explains that data can be made more usable by improving at least three areas of data: (1) Better presentation, (2) Easier processing. (3) More consistency across parallel data sets.”
The article adds, “The report argues that just having data alone doesn’t guarantee competitive advantage. Anitesh Barua, IT researcher and professor at the University of Texas McCombs School of Business, said that ‘For that you need other attributes like intelligence, usability, accessibility and mobility, and we now have the research results to convince CEOs and CFOs of that.’”
photo credit: marc falardeau
