First Retail has been named a "Cool Vendor in Analytics and Business Intelligence by Gartner: "The report, issued on April 27, 2012, highlights five vendors selected by Gartner for their solutions in the analytics and business intelligence market." The report states, "Selecting Cool Vendors in the analytics market this year was difficult. New providers of analytic solutions abound, especially in the popular areas of mobile, social, cloud and big data. We, as an industry, are building silos of analysis that will eventually have to be integrated, but the benefit of specialized analysis for problems that have not been addressed before outweighs most organizations' needs for a holistic view, at least for now."
The article continues, "First Retail makes online information useful by adding structure to the vast streams of data generated on the web and through online commerce. The company pioneers automated meta-data creation and management techniques, giving context to social media content alongside other structured data. First Retail's Semantic Extraction, Transformation and Loading (ETL) combines machine learning, natural language processing (NLP), and real-time, high-volume data classification. This highly-scalable technology is designed to power tomorrow's online marketplaces and e-business analytics."
Image: Courtesy First Retail