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Former Siri Product Lead Raises $1M for Unsilo, a Semantic Search Engine

By   /  September 27, 2013  /  No Comments

Ingrid Lunden of TechCrunch reports, “Apple’s acquisition of Siri in 2010 gave the company the technology it needed to build a voice-activated personal assistant for its iPhone and iPad devices.”


Ingrid Lunden of TechCrunch reports, “Apple’s acquisition of Siri in 2010 gave the company the technology it needed to build a voice-activated personal assistant for its iPhone and iPad devices. A year later, Mads Rydahl — one of the first employees at Siri as its director of product design — sold something else to Apple: a set of patents, nine in all, from a startup he founded before joining Siri. Today, Rydahl is working on a new startup: a semantic search engine called Unsilo, which is now preparing for a launch in November backed with $1 million from Danish incubator Oei and Scale Capital, a small VC firm co-headquartered in the U.S. (Palo Alto) and Denmark.”

Lunden continues, “Not quite Wolfram Alpha, and not quite like Enigma, Unsilo gives users — initially enterprise customers in areas like scientific research — the ability to find answers to their questions by aggregating data from dozens of disparate sources. The idea behind Unsilo is that the right answers may not be related to the keywords in your search query, but in how those keywords, juxtaposed laterally as they would be in a human’s mind, might help you think of the right answer, essentially applying the concept of natural language processing to search. ‘We’re investing quite a bit [of processing power] in NLP of the content we index,’ Rydahl tells me. ‘We have a statistical and semantic approach. We’re not trying to go for Q&A like Wolfram Alpha, nor facets and filters in the way that Enigma does, and although we also index patent data, we’re quite different from Lens.org,’ he says. ‘They are all, in the end, traditional technologies for indexing and clustering. We have an idea that we can do a completely different type of matching than what’s been done before’.”

Read more here.

Image: Courtesy Unsilo

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