Getting Cozy with Nuzzel

Matthew Ingram of GigaOM recently covered Friendster founder Jonathan Abrams latest venture, Nuzzel. Ingram writes, "Even if he never achieves anything world-changing again — which he is certainly hoping to do — Jonathan Abrams will always be remembered as the guy who founded Friendster, the very first web-based 'social network.' Launched in 2002, a year before MySpace and two years before Facebook, the site became a superstar among digital early adopters but lost its way and was overtaken by its younger competitors. Now Abrams is hoping to reverse that chain of events with a new startup called Nuzzel, a socially driven news-filtering service he launched on Thursday. But while Friendster suffered from (among other things) being too early to the social party, Abrams’ new venture could suffer from the exact opposite problem: the social-news market is so saturated it may be difficult for Nuzzel to get much traction."

Ingram goes on, "Instead of checking out one of the other services that were trying to provide filters and recommendation services, such as Zite or Summify, Abrams — a programmer who got his start working for Canada’s famous Bell Northern Research labs — decided to just put together his own, and what became Nuzzel was born. Users log in with their Twitter and/or Facebook profiles and the system’s algorithms go through a user’s activity streams and pull out the news articles that have been shared or recommended by the most number of followers. The service also uses these semantic signals to generate recommended content that hasn’t been explicitly shared by anyone in a user’s social graph."

Read more here.

Image: Courtesy Nuzzel