by Angela Guess
Jim Mortleman of Search Data Management reports, “One of the key challenges of implementing a master data management strategy (MDM) is demonstrating MDM’s value to the business. Too often MDM programmes fail because they are heavily driven by IT, which tends to result in companies neglecting to give sufficient forethought to both the hard and soft business factors that could derail them, MDM analysts and consultants say. For example, Gartner estimates that two-thirds of organisations struggle in that regard.”
He goes on, “To be successful, an MDM strategy and programme must be designed from the outset with business objectives foremost in mind, according to advice distilled from analyst reports, interviews with consultants, user case studies, conference sessions and other information resources that underpin the points made throughout this article. Everything has to flow from there: business case, executive sponsorship, data governance, requirements gathering, project deliverables, timelines, metrics — the lot.”
