Twitter has acquired Gnip, a social data provider that we have covered in the past. According to Chris Moody of Gnip, "Combining forces with Twitter allows us to go much faster and much deeper. We’ll be able to support a broader set of use cases across a diverse set of users including brands, universities, agencies, and developers big and small. Joining Twitter also provides us access to resources and infrastructure to scale to the next level and offer new products and solutions. This acquisition signals clear recognition that investments in social data are healthier than ever. Our customers can continue to build and innovate on one of the world’s largest and most trusted providers of social data and the foundation for innovation is now even stronger. We will continue to serve you with the best data products available and will be introducing new offerings with Twitter to better meet your needs and help you continue to deliver truly innovative solutions."
Darrell Etherington of Tech Crunch noted, "Twitter bringing Gnip in-house makes sense because it means it has more direct control over the monetization of its own content. Gnip sells access to its bulk data to other companies, and now Twitter will be able to do the same without use of a middle man. It also means Twitter now has more alternatives to advertising in terms of revenue generators – the company can more easily sell data direct to brands about the conversations already taking place on its network than convince them to pay for ad space to try to kickstart those conversations. This is potentially bad news for other companies working in the same space as Gnip, including DataSift."
Image: Courtesy Gnip