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Google's Knowledge Graph to Change Search Forever

By   /  February 16, 2012  /  No Comments

Manu Sporny reports, “Google is building a gigantic Knowledge Graph that will change search forever.”

Manu Sporny writes, “Google is building a gigantic Knowledge Graph that will change search forever. The purpose of the graph is to understand the conceptual “things” on a web page and produce better search results for the world. Clearly, the people and companies that end up in this Knowledge Graph first will have a huge competitive advantage over those that do not. So, what can you do today to increase your organization’s chances of ending up in this Knowledge Graph, and thus ending up higher in the Search Engine Result Pages (SERPs)?”

Sporny goes on, “One possible approach is to mark your pages up with RDFa and schema.org. “But wait”, you might ask, “schema.org doesn’t support RDFa, does it?”. While schema.org launched with only Microdata support, Google has said that they will support RDFa 1.1 Lite, which is slated to become an official specificationin the next couple of months.”

“However,” he adds, “that doesn’t mean that the Google engineers are sitting still while the RDFa 1.1 spec moves toward official standard status. RDFa 1.0 became an official specification in October 2008. Many people have been wondering if Google would start indexing RDFa 1.0 + schema.org markup while we wait for RDFa 1.1 to become official. We have just discovered that Google is not only indexing schema.org expressed as RDFa 1.0, but they’re enhancing search result listings based on data gleaned from schema.org markup expressed as RDFa 1.0!”

Read more here.

Image: Courtesy Google

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