by Angela Guess

A new press release reports, “Gridsum Holding Inc., a leading provider of cloud-based big-data analytics and enterprise focused artificial intelligence solutions in China, today announced that it has launched its AI-driven, Software as a Service, Intelligent CRM Solution for the China market. The Intelligent CRM Solution is a cloud-based, marketing-centric CRM solution tailor-made for both multinational and local companies operating in China. The solution leverages Gridsum’s expertise in big data analytics and AI, combining Gridsum’s ‘best of breed’ marketing technology with leading sales intelligence technologies spanning multiple customer devices and integrating with key social networking platforms. The solution will also leverage Blockchain technologies in a number of specific areas going forward. It sets Gridsum apart from its competitors in a China SaaS CRM market expected to grow from an estimated RMB5.59 billion (US$0.85 billion) in 2017 to an estimated RMB15.1 billion (US$2.28 billion) by 2020, representing a CAGR of 39.3%.”

Guosheng Qi, CEO of Gridsum, commented, “We are excited to launch our Intelligent CRM Solution after substantial research, development and real world operation. As the number of online and offline points of contact with consumers multiply, it has become infinitely more difficult for companies to identify and win potential customers in the most efficient manner. As Chinese consumers increasingly embrace ‘new retail’, our solution will help our clients to automate and, through machine learning, efficiently acquire, develop and manage both potential and existing customers through a variety of activities. By converging a client’s business intelligence data with Gridsum Prophet and our marketing automation suite, we will be able to substantially drive sales efficiency with significant, immediate and quantifiable KPI enhancement for our clients.”

Read more at PR Newswire.

Photo credit: Gridsum