by Angela Guess
Experian QAS has created a new infographic regarding how bad data quality can affect a company's customer experience. The organization has also published a discussion paper on the topic that is available for download with free registration. The description states, "Customer experience relies on really knowing your customer. In this infographic we take a journey through 3 major customer touch points to demonstrate the fundamental link between good data and the ability to deliver great customer experience. We explore 3 common hazards faced by organisations when managing their customer interactions and illustrate how better data quality can help solve them to grow loyalty and ROI."