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How IBM is Helping Cities Measure Social Sentiment

September 14, 2012

by Angela Guess

IBM reports that at the IBM Smarter Cities Forum in New Delhi, the company “unveiled a new social sentiment capability based on sophisticated analytics technologies to help cities around the world better measure and understand public opinions on key city issues and services such as public transportation, education, etc. The company also unveiled findings from the latest IBM Social Sentiment Index on traffic, which looked at public sentiment across India’s largest cities — Bangalore, New Delhi and Mumbai. Analysis of publically available social media showed that the worst congestion is primarily caused by accidents and bad weather (three out of four times) when looking at the three cities together. It also indicated some interesting variations between the cities analysed.”

Shanker Annaswamy, Managing Director, IBM India Pvt. Ltd. commented, “India is urbanising at an unprecedented speed. Industry sources indicate that by 2030, the urban areas will be home to 40 percent of the country’s people – doubling the urban population within a span of thirty years… While this implies growing importance of cities as economic hubs, it brings forth a large number of challenges that can only be addressed if citizens and officials work together. Using social sentiment analysis helps city officials leverage a wealth of information from public opinion to make better decisions.”

Read more here.

photo credit: IBM

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