by Angela Guess
IBM has joined forces with the USC Annenberg Innovation Lab to create “a new social media analysis project focused on Major League Baseball during the World Series. The USC Annenberg Social Sentiment Index is being compiled by students and relies on IBM Social Analytics technology to analyze millions of tweets in order to assess public social media engagement and opinion from sports and film to retail and fashion.”
The article continues, “USC students have done an initial analysis of the National League Championship Series (NLCS), and will now broaden the index to follow the World Series games beginning tomorrow to determine ‘social media MVPs.’ The goal is to uncover hidden insights from Twitter followers that could help better understand player and team sentiment, and illustrate how advanced analytics technologies can help identify important trends.”
It adds, “The students have used the technology for an initial test of more than 1.5 million public baseball-related tweets during the National League Championship Series, gauging positive and negative nuances and establishing overall sentiment rankings among a sampling of NLCS players.”
See the initial findings and learn more here.
photo credit: MLB
