by Angela Guess
Yesterday IBM announced a new class of analytics software. According to the company, the software “automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision. In addition to generating insights on internal data in a matter of seconds, the software measures the impact of social networking channels and factors this information into organizational decision making. The software represents a new class of Decision Management capabilities that revolutionizes the way organizations gain, share and take action based on information gathered as part of business processes such as marketing, claims processing and fraud detection. In these, and other data-rich areas – where anywhere from a thousand to five billion decisions are made daily – the software will put forward the next best action to front-line employees ensuring optimal interactions and outcomes.”
The article continues, “Companies across all industries are increasingly under pressure to drive immediate and repeatable results with fewer resources, react more swiftly to rising customer demands, and gain faster insights on business data. These pressures are challenging organizations to strengthen their approach to decision making, and forcing organizations to act not only corporate policy and gut instinct. For example, according to a Columbia Business School Center Global Brand Leadership repot, 90 percent of senior corporate marketers believe that successful brands use customer data to drive marketing decisions. Yet 50 percent say that a lack of sharing customer data within their own organization is a barrier to effectively measuring their marketing efforts.”
photo credit: IBM
