by Angela Guess
IBM has teamed up with Sprolix to help fight prescription drug counterfeiting. According to IBM, “Through its collaboration with IBM, Sproxil is extending manufacturers’ ability to view and analyze real time consumer data to detect and prevent drug counterfeiting in developing countries, where 25 to 50 percent of medicines are believed to be counterfeit, costing the industry $75 billion a year. With the collaboration, Sproxil also uses IBM’s cloud service to provide clients with secure, reliable data access virtually anywhere.”
The article continues, “Sproxil’s pharmaceutical clients, such as Merck and GlaxoSmithKline, have been able to combat counterfeiting by using the company’s Mobile Product Authentication (MPA) solution to affix a scratch-off label with a unique code to each package of medication. Upon purchase, consumers scratch the label to reveal the code, which they then send via a free text message to a telephone number provided on the package. Within seconds, consumers receive a return text message from Sproxil letting them know if the medication is genuine.”
photo credit: IBM
