by Angela Guess
According to a new release out of IBM, the company has launched a new analytics appliance “that analyzes up to petabytes of big data including consumer sales data and online shopping trends to help retailers gain actionable insight on buying patterns. The new appliance helps retailers deliver Smarter Commerce by using analytics to better understand buying patterns across multiple channels, and build stronger, more profitable customer relationships. Clients can now run complex, real-time analytics in a matter of seconds to improve the customer experience, shift marketing campaigns on the fly and boost sales.”
The release continues, “Retailers need to understand their customers from browsing through purchase and across all channels in order to be more competitive. Tapping into analytics is the key to converting petabytes of customer data into actionable insight, revealing their needs and wants, and driving smarter decision-making across a retailer’s organization. The new IBM Netezza Customer Intelligence Appliance addresses these issues by providing retailers with big data analytics that allows them to analyze all customer interactions within their brand. A combined offering from IBM and business partner Aginity, and Cognos software, retailers can gain a single view of the customer spanning all channels and sales touch points including mobile, online and in store shopping. This means retailers can gain insights on the fly, better predict and target products and promotions, as well as improve store design and pricing.”
photo credit: IBM
