by Angela Guess
IBM has announced that the company has expanded its PureSystems family to help clients better tame Big Data. According to the article, “To help global organizations make sense of the massive influx of data being created daily, IBM today expanded its PureSystems family of expert integrated systems with the introduction of PureData System. Now, clients can more efficiently manage and quickly analyze petabytes of data in minutes and intelligently use those insights to support specific business goals across their organization including marketing, sales and business operations.”
The article continues, “Organizations across all industries are challenged to find simpler and more cost effective ways to analyze data and better understand consumer purchases, manage customer churn, perform data-intensive marketing campaigns and detect fraud in real time. The PureData System is available in three workload-specific models optimized for transactional, operational and big data analytics to help clients solve these challenges.”
It adds, “The PureData System is the next step forward in IBM’s overall strategy to deliver a family of systems with built-in expertise that leverages its decades of experience to reduce the cost and complexity associated with information technology. Clients can have the system up and running in 24 hours, not 24 days, run complex analytics in minutes, not hours, and handle more than 100 databases on a single system.”
photo credit: IBM
