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IBM Fuels Digital Marketing Transformation with THINK Marketing

By   /  September 16, 2016  /  No Comments

ibby Angela Guess

A new press release out of the company reports, “IBM today announced THINK Marketing, a new one-stop destination for marketers to gain knowledge, learn skills and ultimately drive a digital transformation within their business. Designed to help Chief Marketing Officers (CMO) and their teams build proficiency and experience, THINK Marketing delivers news and thought leadership content from the industry’s top marketing influencers and news outlets. The news content links to learning materials, demonstrations, and trials from a variety of vendors around topics such as campaign management, digital marketing and analytics. Through these assets, marketers can gain a deeper knowledge and, when ready, match their needs with solutions from IBM and more than sixty marketing technology companies from around the globe including Sprinklr, Mirakl and MediaMath.”

The release continues, “Helping to direct THINK Marketing visitors through this experience is IBM’s Watson technology. THINK Marketing currently relies on Watson APIs such as AlchemyLanguage and Conversation, which ingest thousands of pieces of content, conduct a semantic analysis and recommend relevant content. In the future Watson’s cognitive learning capabilities will get to know people’s interests, marketing aptitude and unique business challenges, all based on their collective experience with the platform. With this insight it will continually present them with information that aligns with their needs.”

It goes on, “For example, if a marketer reads an article on ‘Pokemon Go,’ THINK Marketing could recommend articles on mobile personalization, present a case on the growing role that big data analytics is playing in the video game industry and then direct them to solutions that can help their business, whether an IBM offering or one from an IBM Partner. As Watson learns and the site content grows, users will receive recommendations on a greater array of content including related courses, advanced learning opportunities, videos and industry events.”

Read more at IBM.

Photo credit: IBM

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