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IBM Launches First Global Consortium, Consulting Practice To Modernize Sports Venues

By   /  November 20, 2015  /  No Comments

ibscby Angela Guess

Following yesterday’s sports announcement out of IBM, the company reports that, “IBM today announced the Sports and Entertainment Global Consortium, which was created to design, build and deliver the ultimate fan experience.  IBM also announced the new Sports, Entertainment and Fan Experience consulting practice led by Jim Rushton, who joins IBM after serving as Chief Revenue Officer of the Miami Dolphins and Sun Life Stadium. The consortium brings together IBM’s world leading information technology and recognized leaders in such areas as, construction and design, network infrastructure, wireless and telecommunications. Collectively, consortium members already are working with more than 250 of the world’s top venues. The sports consortium offers clients an integrated capability spanning design, strategy, technology and data to drive growth and profit across all sports enterprise businesses.”

The article continues, “According to A.T. Kearney, sports annually generate nearly $700 billion around the world and the market is growing faster than Gross Domestic Product (GDP) in nearly every country. The modern venue setting demands a sophisticated technology and wireless environment. ‘We look forward to working with IBM and our clients to integrate new and emerging technologies into the design of stadiums, ballparks and arenas to create a more memorable experience for fans’, said Brad Schrock, AIA, a director of Sports + Recreation + Entertainment design at leading sports venue design firm HOK. ‘Fans will be able to use mobile devices to interact with the venue and the team, which will create extraordinary experiences’.”

Read more here.

photo credit: IBM

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