by Angela Guess
A new article discusses how successful master data management can enable both better customer service and better information security. The article begins, “Organizations considering master data management(MDM) to support customer centricityoften focus on how MDM can help them attract and retain customers and drive revenue through a complete customer view. They also assess the productivity gains of sparing sales and service teams from hunting for customer data in disparate applications. It’s important to consider another effect that MDM can have on your organization—enabling compliancewith current and future consumer privacy regulations.”
It goes on, “The Do Not Track Online Bill, introduced in the U.S. Congress in 2011, signals a potential tightening of consumer privacy regulations governing the use of customer data. It would add another layer to regulations that already enable consumers to opt out of email and telephone communications. As these privacy mandates proliferate, how can companies manage consumer preferences across channels? Data reflecting a consumer’s opt-out choices may be stored in separate applications and can be difficult to track and manage unless a company can consolidate disparate information into a complete customer view.”
The article continues, “MDM provides a solution to maintain ‘golden records’ on consumer privacy preferences, as noted in a new white paper by Informatica partner Infosys, ‘MDM—The Cornerstone of Customer Centricity.’ Ultimately, privacy compliance is another element of customer centricity—orienting business processes to the customer, rather than to individual accounts.”
Download the white paper here.
photo credit: SheldonPhotography
