by Angela Guess
R Wang of Forbes reports that Informatica has launched MDM 9.5. The new release offers features aimed at better handling advances in social, mobile, cloud, and industry-specific data. Some key highlights include the following: “(1) Versioning – effective dates deliver timelines. The new product delivers effective dating to define and manage past, current, and future versions of a record. Delivered at the base object level, relationships are automatically version-enabled… (2) Social MDM – Facebook apps connect to customer profiles. The new Facebook and MDM connectivity provides a social graph of the customer and friends of the customer. Users gain bi-directional connectivity.”
The list goes on, “(3) Mobile MDM – iPad app changes the user experience. Informatica 9.5 MDM delivers mobile location based services with master data for location specific customer information. Solution accounts for social features including website access and Twitter… (4) MDM Solutions For Industries. Informatica’s delivered updates to industry solutions in Counterparty (Financials), Pharma, and Reference Data Management. MDM 9.5 adds a new SFDC MDM gateway and Insurance 1.0 solution.”
photo credit: Informatica
