Richard Wallis has provided his take on the schema.org panel at SemTechBiz this week. Wallis reports, "This well attended panel started with a bit of a crisis – the stage in the room was not large enough to seat all of the participants causing a quick call out for bar seats and much microphone passing. Somewhat reflective of the crisis of concern about the announcement of Schema.org, immediately prior to last year’s event which precipitated the hurried arrangement of a birds of a feather session to settle fears and disquiet in the semantic community."
He continues, "Asking a fellow audience member what they thought of this session, they replied that there wasn’t much new said. In my opinion I think that is a symptom of good things happening around the initiative. He was right in saying that there was nothing substantive said, but there were some interesting pieces that came out of what the participants had to say. Guha indicated that Google were already seeing that 7-10% of pages crawled already contained Schema.org mark-up, surprising growth in such a short time. Steve Macbeth confirmed that Microsoft were also seeing around 7%."
Wallis goes on, "Another unexpected but interesting insight from Microsoft was that they are looking to use Schema.org mark-up as a way to pass data between applications in Windows 8. All the search engine folks were playing it close when asked what they were actually using the structured data they were capturing from Schema.org mark-up – lots of talk about projects around better search algorithms and indexing. Guha, indicated that the Schema.org data was not siloed inside Google. As with any other data it was used across the organisation, including within the Google Knowledge Graph functionality."
Image: Courtesy Schema.org