by Angela Guess
Max Brunelli of Search Data Management recently shared Intel’s “silver bullet” strategy for MDM. Brunelli writes, “Semiconductor giant Intel Corp. can sum up its internal master data management (MDM) strategy in four simple words: standardize, consolidate, optimize and utilize. Those four words represent the Santa Clara, Calif.-based microprocessor manufacturer’s ‘silver bullet’ for achieving success with MDM, according to Brian Stinson, Intel’s enterprise data product manager.”
Brunelli continues, “Stinson, who had several pieces of advice for organizations seeking to execute an MDM project plan, said the first phases — standardization and consolidation — may lack appeal, but they are certainly worth it in the long term. The standardization process involves meeting with representatives from all business units and reaching an agreement on data governance rules, such as the precise spellings and definitions of commonly used terms related to customers, products, suppliers or any other key business entities that need to be mastered.”
photo credit: Intel
