by Angela Guess

According to a new press release, “Interana, the leader in behavioral analytics for the digital economy, today announced the launch of Interania, a new online community that gives Interana users a platform to exchange best practices for behavioral analytics. Interania offers discussion boards, blogs and how-to content to help community members make sense of digital behaviors and hone their analytic skill set. It is the first forum for digital economy workers to share tips and spark meaningful dialogue about how to best use behavioral analytics to drive business results across an organization.”

Christina Noren, Chief Product Officer at Interana, noted, “Interana is the best-kept secret in analytics, and we have built a burgeoning user community that is eager for a way to connect and share best practices for exploring digital behavior… Interania gives our users an opportunity to not only take ownership of their behavioral analytics contributions within their organizations, but to own their identities within the Interana community and help other practitioners. Interania is an extension of our mission to put data and decision-making power in the hands of the people closest to the business, regardless of if they have a data science background or not. Adding a supportive community around Interana furthers our goal of empowering everyone with interactive behavioral analytics.”

The release goes on, “Interania gives Interana users a collaborative, content-rich forum to help them better understand their role in data exploration, as well as to sharpen their data analytics skills. Some of the top Interania features include: Community Discussion Forums: Users can interact with other community members to ask questions and share ideas on any topic related to Interana and behavioral analytics, ranging from different approaches to collecting event data from client applications, to ways of analyzing flows of connected device activation and use… In-Depth How-To Articles: Community members can share best practices for everything from how to best utilize various Interana features, to behavioral analytics techniques like calculating a specific retention metric in a digital service.”

Read more at Marketwired.

Photo credit: Interana