by Angela Guess
A new article discusses the emerging concept of a text analytics command center (TACC), a tool to be used in conjunction with an existing data governance strategy. The article states, “The text analytics command center is a strategy and technology for analyzing social media or private text, or a combination of both and integrating those findings into an existing data management system or dashboard. It’s geared, with a combination of software and services, to meet the evolving text analytics needs of an organization. It’s not simply monitoring unstructured text, whether social or private, but providing organizations with a process and structure to do something with the resulting insights.”
On the question of who would benefit from a TACC, the writer responds, “Any company with a source of private data – emails, customer chats, transcribed videos, call center transcripts – that is struggling to filter and manage this ever-growing resource for business insights. A Fortune 500 company with a large client base may have both social and call center sources that may provide unique insights once the information has been analyzed and correlated. Any company that is struggling to manage the velocity and volume of unstructured data – to better understand their customer – needs to think about how they are going to approach this particular issue.”
