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Is the Term Big Data No Longer Useful?

By   /  March 27, 2015  /  No Comments

bdby Angela Guess

Writing for Business Insider, Bernard Marr recently noted, “From time to time, you still come across someone with the opinion that Big Data is nothing more than a fad, which will be forgotten about soon enough. You might not expect to hear this from me, but they’re actually right. Well – half right, at least! As I’ve written before, I’m not actually a fan of the term ‘Big Data’, which puts overemphasis on the importance of size. Anyone who’s been reading my articles for a while will know that I’m firmly of the opinion that what you do with your data, is far more important than how big it is. And I am sure as more people realize this – as working with extremely large datasets increasingly becomes the norm, rather than something new and exciting – the term Big Data may indeed fall out of use.”

Marr goes on, “The fact is, Big Data isn’t something which has appeared overnight. Ever since we invented digital data storage in the 60s, the amount of data we have been dealing with has increased exponentially with time. Even before that, if you really want to go right back to the beginning, ancient civilizations strove to horde as much knowledge as they could in great libraries. Our urge and ability to collate and analyze information seems to have always been something which has distinguished us from other animals, and it isn’t going to leave us any time soon.”

Read more here.

photo credit: Flickr/ sclopit

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