Jeff Baumgartner of Multichannel News reports, "Marking its biggest win on the Ericsson Mediaroom platform and its largest pay-TV deal so far, Jinni said it has integrated its mood- and taste-driven video discovery engine with AT&T’s U-verse TV platform. AT&T is using Jinni’s platform to help viewers discover content from its video-on-demand library, having implemented the feature about three weeks ago, 'with more to come,' according to Jinni CEO Yosi Glick. Jinni has developed a proprietary 'Entertainment Genome' that uses individual tastes, moods and prior consumption patterns at the device level to create video recommendations."
Baumgartner continues, "While some video discovery engines use individual profiles to present a list of recommended titles they might be interested in watching, sometimes separated by genre, Jinni claims that its semantic approach offers consumers the ability to 'recognize their tastes' even without individual authentication, Glick said. He said the new deal, which covers AT&T’s universe of 5.5 million U-verse TV subscribers, marks the largest pay-TV deployment so far for Tel Aviv, Israel-based Jinni."
Image: Courtesy Jinni