Jinni Launches Set-Top-Box for Personalized TV Experience

Jinni, a company that we have covered here, has released its first set-top-box for personalization of real-time television. The article states, "Introduced progressively by European IPTV operator (Belgacom), starting June 19th, this enables the subscribers to benefit from a complete cross-platform content consumption experience. Belgacom partnered with Jinni in September 2010 and took part in the startup's second round of funding, in early 2011. The already available platforms include an online service, mobile app and Connected TV app, all powered by the Jinni engine. The Jinni cross-platform experience is part of Belgacom's hard-hitting strategy, aimed at maintaining competitive advantage by offering a superior service to its customers."

It continues, "The new features Belgacom TV subscribers can now enjoy include: after they opt-in (i) personal 'Taste Channels' offering content that reflects the viewer's personal taste combinations, from which he can select content according to his changing moods; after they opt-in (ii) the 'Live for Me' feature, which finally provides an easy answer to the basic question 'what's airing right now that I would enjoy?' by offering the viewer a refreshing new look at his programming schedule, showing the upcoming movies, shows and series that fit his profile; (iii) advanced explore and discovery options -- rather than searching VOD catalogs or saved programming via genres or general category identifiers, Jinni's Entertainment Genome(TM) will enable viewers to search for available content in a semantic and intuitive manner, by searching using natural language metaphor."

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Image: Courtesy Jinni