Klout Expands Influence to Blogs, Flickr

According to a recent article, “Online influence determiner Klout has doubled the number of its services adding Blogger, Flickr, Instagram, Last.fm and Tumblr to its scoring system, reported TechCrunch. Joe Fernandez, Klout CEO told Mashable, ‘The networks we launched today were chosen to give the Klout score a more holistic view of influence. By adding blogging, photos and music to the interactions that we are already measuring we are moving closer to our goal of providing a complete picture of your influence.’ On the basis of the ways you drive actions among your online friends, followers or subscribers Klout will calculate your influence on these newly included networks.”

The article continues, “The amount of activity a user or listener generates on their profile will almost certainly be a factor on Last.fm, said Fernandez. ‘Tumblr is a great example where reblogs and love are clear signals of influence, and Instagram provides likes and comments.’ Klout evaluates users’ behavior with complex ranking algorithms and semantic analysis of content to measure the influence of individuals on social networks. Based on a user's ability to drive action through Tweets, Retweets and more, Klout measures a user's influence on Twitter. On Facebook, Klout will examine how conversations and content generate interest and engagement, via likes and comments on the network's nearly 700 million users.”

Read more here.

Image: Courtesy Klout