by Angela Guess

A recent release out of the company reports, “Expert System, the leader in multilingual cognitive computing technology for the effective management of unstructured information today announced that it has signed a deal with L’Argus de la presse, a French leader in Competitive Intelligence services for the enterprise. L’Argus de la presse integrated Expert System’s Luxid Annotation Server solution into LuQi, its Media intelligence 360° Suite. The advent of social networks and digitalization has forever transformed communication practices and professions. Today’s major challenge for communicators, press officers and digital marketers is to be able to effectively identify, examine and interact with key influencers. While the volume of content to be analyzed continually increases, they must also be highly responsive to mentions of their topics of interest (brands and competitors) in online media.”

The release continues, “To meet these challenges, L’Argus de la presse has designed LuQi, a 360° media intelligence suite for marketing and communication professionals. LuQi supports them by helping optimize their communication strategy through managing online reputation, monitoring news and analyzing the media presence of their company’s brands or of competitors, as well as identifying key media contacts and influencers and interacting with the public. L’Argus de la presse has chosen to integrate Expert System’s semantic content enrichment platform, Luxid Annotation Server, into its LuQi suite to transform brand-oriented media mentions and conversations into actionable structured and smart information.”

Read more at PRNewswire.  

Photo credit: Expert System