by Angela Guess
A recent article comments on the recent acquisition of socialytics company Radian6 by salesforce.com and the acquisition of Proximal Labs by Jive Software, stating, “Why the synergies in purchasing companies with sophisticated analytics and processing engines? Because software vendors want to collect, combine, integrate, slice and dice the social data you generate to create a more personalized experience for you.”
The article continues, “This is regardless of whether you are a Social Media Manager at JCREW, factory worker at Toyota, or Product Manager at Autodesk – the next big thing is for companies to understand all aspects of what you and everyone else is saying, discussing, “liking”, recommending, sharing, and creating at home or at work to make collaborating, marketing, selling, developing and transacting easier. Why do these acquisitions in recent weeks matter? It is the way vendors are going to compete in this space. Bringing the most relevant information to users who are already inundated with information has long been a desire, but being able to do it (and do it well) is another story.”
It goes on, “The basis of social business transformation starts with people as the platform; not only are you and I important, but the data that we generate is even more valuable now because of how it can be analyzed and applied in conjunction with our networks. By bringing the apparent analytics and scientific sophistication behind Proximal’s product offering to Jive, Jive now has the opportunity to feed many of its other products with this kind of information and data beyond Jive What Matters and into their Social Media Monitoring application and/or Jive Apps Marketplace among others.”
photo credit: Jive Software
