by Angela Guess
The Wall Street Journal recently posted an article on the Big Data Revolution: “Six years ago, John Webster and Chris Stakutis wrote a book called “Inescapable Data,” in which they talked to nearly 50 corporate executives and entrepreneurs about how massive accumulations of data could transform their businesses and their lives… It is only now that some of the stories in ‘Inescapable Data’ are starting to come true, said Webster, who was speaking today at a storage technology conference in Santa Clara, Calif. But the social, technical and business issues they raise are already huge.”
The post continues, “Consider, for instance, the makers of Stride Rite shoes, who imagined in the book that when you went to the shoe store, a wireless device would measure your foot and the way you walk. It would select your shoe size, produce your shoe from parts the store had on-site, and share data about your foot with supply chain vendors, non-competing retailers, health-care providers and medical researchers.”
According to Webster, “Big data is about getting creative – it’s about leveraging the technology, and it’s everywhere… It knows where you are at any time. There are ways to harness this data in productive ways. I’ve found tremendous demand out there at the executive level for leveraging this.”
