by Angela Guess
According to a recent press release, “Looker, the company that is powering data-driven businesses, today released Data Actions — the industry’s first seamless integration of fully functional 3rd-party business processes into a data platform. Looker customers can now take immediate action on discovered actionable analysis directly from within Looker, dramatically simplifying workflows and improving productivity. Looker is making the first Data Actions available today for some of the business tools most commonly used by its customers, and users can easily integrate any additional tools with APIs as Data Actions. For the first time users will be able to take advantage of Looker’s powerful analytics and critical business tools, all in one place. No more switching to Salesforce to update records, opening Zendesk to close a support ticket, or tabbing over to send an email; all this can be done right inside Looker.”
The release goes on, “Data Actions demonstrate how everyday workflows can be improved by acting on data analysis immediately through centralized business processes from within Looker. All these actions happen directly in Looker by communicating with the other applications’ API. Salesforce Updates – An account executive can quickly update Salesforce records of recently active leads directly from the Looker application. Custom Emails – An account manager can send tailored emails to a customer or prospect while viewing their usage history in Looker. Zendesk Tickets – A customer support representative can get a top-level view of open tickets, assigning and closing them in real-time to ensure all customer issues are resolved promptly. Github Updates – A product manager can analyze Github issues and commits, assigning and tagging the most important ones without jumping back and forth between Github and Looker. Adwords – A marketing campaign manager can find and then reallocate budget to the highest-performing campaigns, and pause the low performers, all from within Looker.”
Read more at Business Wire.
Photo credit: Looker