Advertisement

Marketers Are Poised to Adopt Machine-Learning Technologies

By on

perby Angela Guess

A new press release reports, “In partnership with The Relevancy Group and CEO David Daniels, Persado today announced the findings of a new research report entitled The Science Behind Customer Engagement: How Machine-Learning Drives Action. The survey assesses the importance of understanding how machine-learning is helping marketers communicate with a growing online audience of 3.6 billion, roughly 50% of the world’s population. Surveying 301 advertising and marketing executives on their experience with machine-learning, automation, and predictive platforms across marketing and advertising practices, The Relevancy Group found that incorporating cognitive or “smart” content generated through machine-learning platforms is an effective practice that resonates with a customer’s emotional decision-making. In fact, the study found that early adopters of this technology who were able to leverage the right message and deliver on emotional personalization could drive a 3-5x increase in revenue.”

The release continues, “The findings indicate the market’s need for better understanding and adoption of these technologies with most marketers showing willingness to adopt content created via machine learning. In fact, only 8% of marketers surveyed would not trust content creation based on machine learning. The report also found that machine-learning content has led to performance lifts of 22% to 266%, with notable gains in both the efficiency and effectiveness of customer communication. These findings reinforce Persado’s thesis that cognitive content systematically inspires action among target audiences.”

Read more at Marketwired.

Photo credit: Persado

Leave a Reply