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Master Data Management White Papers from Informatica

By   /  September 3, 2012  /  1 Comment

These White Papers are Sponsored by:

DATAVERSITY has partnered with Informatica to bring you a series of White Papers to help educate you on their company, products, and how their solutions fit in the world of data management. Check out these three white papers in the series that fit under the topic of “Master Data Management.”

Choosing the Right Master Data Management Solution for Your Organization

Selecting a master data management (MDM) solution requires due diligence and competitive analysis. This MDM buyer’s guide outlines 10 critical requirements for an MDM solution that enables you to unlock the value of master data on customers, products, suppliers, and more that’s fragmented across your enterprise.

Download the MDM buyer’s guide to examine the key capabilities of an MDM solution that will enable you to:

  • Manage master data of any type, across any domain
  • Minimize the risk of costly recoding and architectural re-engineering
  • Maximize ROI by selecting the right MDM solution the first time


Creating a Complete Customer View

Master data management (MDM) has been called the “secret sauce” for improving customer acquisition and retention. This is validated in a groundbreaking new survey by Aberdeen Research.

Download the Aberdeen research brief for insights into Aberdeen’s findings that organizations using MDM to generate a complete customer view are realizing far greater success than laggards. Get Aberdeen’s perspective on how MDM helps leading organizations achieve such results as:

  • 88% customer satisfaction vs. 32% for laggard companies
  • 91% customer retention vs. 62% for laggards
  • 6% increase in net client value vs. a 9% decline for laggards


Why CIOs Need to Take Control of Customer Data Executive Brief

Bad customer data is an ideal focus area for CIOs and senior IT executives. A top-down approach to customer data integration makes sense in many organizations because the problem spans the enterprise, and CIOs are increasingly expected to contribute to bottom-line business performance.

This Executive Brief highlights how CIOs can spearhead initiatives to generate a complete and trusted customer view from multiple systems. Get insights into how data management technologies can help your organization:

  • Grow revenue by attracting new customers and increasing the wallet-share of existing customers
  • Increase profitability through superior customer service for satisfaction and retention
  • Improve operational efficiency and reduce costs in both business and IT functions

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