by Angela Guess
Liason Technologies recently argued that, “customer interest and recent research conducted by Aberdeen Group, a Harte-Hanks company, both point to cloud-based Master Data Management (MDM) as being the catalyst for mid-market companies and global enterprises to adopt a data management strategy. A 2011 survey conducted by Aberdeen shows a significant uptick in cloud MDM adoption over the past few years, with over one-fifth of respondents using the model.”
The article continues, “This interest is further reflected in a series of new customers for Liaison’s cloud-based Managed Services for Master Data Management across industries–including in the entertainment and distribution industries–because of how well it resolves some of the key drivers of poor-quality product data. These drivers include a typical data growth rate of 35 percent year over year, the practice of holding data in separate departmental silos, which makes it difficult for employees to find, and the challenge of matching up multiple internal data formats and external data formats stemming from suppliers–a top pressure of 36 percent of companies, according to the Aberdeen survey.”
photo credit: Aberdeen Group
