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MDM Solutions Still a Tough Sell

July 6, 2012

by Angela Guess

Mark Brunelli of Search Data Management reports, “Systems integrators and small master data management specialist shops will spend the rest of this year and much of 2013 looking for profitable ways to bring prefabricated data governance frameworks to the marketplace, according to a recent MDM field report from Aaron Zornes, a well-known IT industry consultant occasionally referred to as the ‘godfather of MDM.’ Zornes predicts that during the same time frame, larger master data management (MDM) software vendors like Oracle, IBM and Microsoft will struggle to link governance-related processes with MDM hub technologies, which are used to create a ‘single source of the truth’ of data while enforcing data quality rules.”

Brunelli continues, “The companies that purchase and use MDM software will face their own challenges as they continue to seek practical and cost-effective ways to implement MDM and data governance best practices on an enterprisewide scale, according to the report. Zornes, founder and chief researcher at The MDM Institute, said in an interview that the report’s findings are based on a recent review of more than 750 MDM and data governance case studies, survey results and conversations with MDM practitioners and software vendors over the last seven years.”

Read more here.

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