http://www.dataversity.net/mdm-start-with-analytics-not-operations/ Thu, 23 May 2013 18:29:29 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.dataversity.net/mdm-start-with-analytics-not-operations/#comment-63611 Michele Mon, 20 Aug 2012 13:43:57 +0000 http://www.dataversity.net/?p=13928#comment-63611 While the premise of starting small and expanding is sound, I find that starting with analytics is how clients tend to boil the ocean on MDM, loose focus, and become overwhelmed eventually abandoning the project in data discovery. It is seemingly a logical point to start as analytics is more closely associated to getting data value, you speak the same language, and you are tightly working with data. Nice IT comfort zone. But, it is business process (operations) that created data, changes data, and consumes data in a more structured and bite-size manner. Business process allows you to better focus on data that matters and more clearly defines master data. It is also how to more easily get the business speaking about what is important in terms that are understood and relate very specifically to their urgent needs. Business performance measures business process/operational through put and a good starting point to analytics. Analytics lends itself to discovery making MDM about managing all over managing what matters. Even if you start by analyzing data within a process, that is highly useful to developing MDM that supports Analytics. I don’t think you should pit operations against analytics. They need to support each other.

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