Loading...
You are here:  Home  >  Education Resources For Use & Management of Data  >  Data Daily | Data News  >  Current Article

Nearly Nine Out of Ten Consumers Concerned About Data Security and Privacy

By   /  March 15, 2017  /  No Comments

by Angela Guess

A recent press release states, “Results of an international study from Verint® Systems Inc. have shown that concerns around data privacy and security remain at the top of the consumer agenda. Of more than 24,000 consumers surveyed across 12 countries by Opinium Research LLC, 89% think it is important to know how secure their personal information is, while 86% believe it’s important to know whether their data will be passed on to third parties for marketing purposes. The survey also highlights the continued importance of personalized customer service, with 80% of consumers liking service from their providers that is personalized to them and their needs. This introduces a challenge for many organizations because to provide highly personalized offerings they must have a greater understanding of their customers’ needs, purchasing histories and preferences. That translates into collecting, analyzing and holding customer data related to these preferences and behaviors. Together, this creates a dichotomy, as it’s very clear from the research that consumers have growing concern over their privacy and the use of the data.”

The release goes on, “Businesses seem to be on the same page as their customers, understanding the role that trust and transparency plays in building positive relationships with their base. A Verint business survey across 1,019 organizations in 12 countries found 94% agree that it is important to inform customers that their data is secure, and 96% understand the need to tell customers if their data will be passed on to third parties. As a result, they will have to ensure these high standards are maintained, as one misstep with a customer’s data can have disastrous effects.”

Read more at Business Wire.

Photo credit: Verint

You might also like...

What’s the Difference Between a Data Warehouse and Data Lake?

Read More →
We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept