by Angela Guess
A recent press release states, “A recent Adobe survey of U.S. consumers revealed people spend on average 7.8 hours per day engaging with digital content—a figure that jumps to 11.1 hours per day among teenagers. Brands must produce, execute and iterate on compelling content at ever-increasing velocity to engage with consumers, which is not an easy feat. To solve for these challenges, Adobe today unveiled tighter integrations and seamless workflows between creatives, marketers and data analysts in Adobe Experience Manager, part of Adobe Marketing Cloud in Adobe Experience Cloud. These advances better enable brands to reach consumers across the full range of devices and channels. Adobe Sensei, the company’s AI and machine learning framework, further automates the delivery of personalized content, empowering marketers to work smarter and faster. New ways to pull creative content instantaneously from Adobe Creative Cloud into Marketing Cloud let brands integrate content and data more closely and deliver a seamlessly integrated experience.”
The release goes on, “Experience Manager’s new intelligent content capabilities will be available next month and empower marketers to: (1) Intelligently discover images: Smart Tags helps marketers discover relevant images in an instant. The capability leverages an algorithm to automatically add metadata keywords that can be easily trained to recognize a company’s image attributes and add relevant tag values. As a brand’s library and taxonomy expand, Adobe Sensei continues to learn and recognize business-specific image features more quickly. (2) Automatically personalize content: Marketers can deliver content that intelligently adapts to individuals’ behavior and channels with new personalization capabilities. With Adobe Sensei, Smart Layout automatically generates the most effective layouts and assets for individuals. A restaurant can automatically serve up different images, menus and offers to someone who’s vegetarian or gluten intolerant, for instance.”
Read more at Business Wire.
Photo credit: Adobe