by Angela Guess
According to a new article, “DataFlux, a leading provider of data management solutions, today released results from a new survey highlighting that fewer than 20 percent of businesses have successfully leveraged their data to obtain a single view of their customers. The findings are part of a study designed and conducted by Lodestar Research, a Princeton, NJ-based research and strategy consultancy. The research is a result of 551 survey respondents (40 percent of whom are C-level executives). The full research brief can be downloaded here.”
The article continues, “While organizations understand the business value of obtaining a single view of their customers, few companies have actually achieved this feat. According to the survey respondents, only 17 percent have achieved a single view of their customer base. However, almost half (48 percent) are either in the process of — or have plans to — implement a system to deliver a single view of the customer in the next 18 months.”
It adds, “The survey also highlighted a gap in the implementation of data management initiatives. While there has been significant adoption of data quality (59 percent) and data integration (55 percent) projects over the past 18 months, master data management (MDM) initiatives lag behind at 31 percent. There will most certainly be significant growth in MDM implementations as industry analysts estimated the MDM market to be $1 billion in 2009, and predict a market size of $1.9 billion in 2012 and $3.2 billion by 2015.”
photo credit: Dataflux
