by Angela Guess
Derrick Harris recently asked the question, should NoSQL startups be afraid of Amazon Web Service’s new NoSQL offering, DynamoDB? Harris writes, “Top executives at NoSQL startups are putting on a brave face in response to Amazon Web Services’ new DynamoDB offering. They roundly cite the new product (as well as Oracle’s October entrance into the space) as validation for the technology NoSQL companies have been pushing for years, while generally dismissing the competitive ramifications of having major vendors now playing in the same pool. But is that confidence justified?”
He continues, “There are plenty of reasons for NoSQL-based startups to fear these new big-name competitors. When competing against Oracle, the challenge will be to convince large enterprises that third-party NoSQL databases are a better fit with existing Oracle ecosystems than is Oracle’s custom-built offering. Nobody ever got fired for buying Oracle, and if it’s offering NoSQL as part of an integrated data environment that also includes a relational database, data warehouse and Hadoop, there might be a natural inclination to just go with Oracle.”
photo credit: DynamoDB
