Brittany Darwell of our sister publication, Inside Facebook, recently reported that Guardian.co.uk attributed 30% of its referral traffic in February to The Guardian's social reader app on Facebook's Open Graph. Darwell reports, "That’s up from 2 percent only six months ago. The change is largely the result of a Facebook canvas application that lets users read Guardian stories and share them automatically via Ticker, Timeline and News Feed. This is yet another example of Open Graph driving significant traffic to third-party apps and websites. For a few days in February, Facebook even surpassed Google in referral percentage to the Guardian, though it hasn’t maintained the lead."
Darwell continues, "'I believe it is only a matter of time before it [Facebook] becomes the main driver of traffic to many core Guardian products,' said Tanya Cordrey, director of digital development for the Guardian, at the Guardian Changing Media Summit on Wednesday. Cordrey also discussed statistics and trends related to the company’s social news app. She said more than 8 million people have added the Facebook app in five months, and about 40,000 new users sign up each day. More than 4 million people used the ad-supported app in the last four weeks and many of them read several stories per day, she added. According to AppData, the canvas app has been getting between 200,000 and 250,000 daily active users."
Image: Courtesy Inside Facebook