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Origami Logic Redefines Marketing Measurement With Marketing Graph Advances

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olby Angela Guess

A new press release out of the company reports, “Origami Logic today announced the general availability of the Fall 2016 release of its Marketing Signal Measurement Platform. Thousands of marketers and the world’s largest advertisers depend on Origami to be more agile and meet increasingly rigorous campaign measurement and transparency demands. The latest enhancements to the platform and the foundational Marketing Graph provide category-leading capabilities to collect, refine and normalize marketing performance data across channels, brands and regions, allowing marketers to support thousands of data sources and to make campaign decisions in real-time.”

The release goes on, “The Fall 2016 release of the Marketing Signal Measurement Platform includes: Important advances to the platform’s underlying Marketing Graph, which defines the dynamic and multidimensional relationships native to marketing data. The Marketing Graph supports elements from any data source (social, display, search, mobile, web, CRM, email, offline, etc.), and now also includes support for proprietary, user-defined data sources such as transaction databases. In addition, the Marketing Graph now supports user-enhanced attributes of data sources, such as the addition of sentiment analysis for social listening. An open architecture with limitless extensibility to help marketers meet the unique measurement needs of their business. Marketers can now easily import data using the new OpenConnect utility for non-API sources like .csv files. In addition, data collected, harmonized and calculated by the platform can now be quickly exported to a data lake for different functional areas within the organization via the OpenExport utility.”

Read more at Business Wire.

Photo credit: Origami Logic

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