by Angela Guess

According to a recent press release, “Outreach, the system of action for sales teams, today unveiled new Outbound Analytics built on the Outreach platform now available in beta, with plans to launch a comprehensive analytics suite in early 2017. Picking up where Salesforce and other customer relationship management (CRM) systems leave off, the Outreach platform is a complementary solution shown to triple the volume of meetings and increase qualified pipeline for front-line sales representatives. Outreach automates outbound selling through customized, user-defined workflows, and logging all activities in backend CRM systems.”

The release goes on, “These capabilities help solve the active selling problem, whereby sales teams waste massive amounts of time on administrative tasks and toggling between disparate data sources, resulting in only 36% of their time spent actively selling. Using Outreach, today’s forward thinking sales teams at Cloudera, CenturyLink, Pandora, Adobe and Zillow have seen productivity triple using the Outreach platform, eliminating the overhead of non-revenue generating activities and leading to smarter selling techniques.”

Manny Medina commented, “For far too long, sales teams have been severely underserved when it comes to their technology toolkit, with insufficient tools that act more like obstacles than accelerators… Outreach takes a completely fresh approach to the old ‘sales as usual’ mentality, freeing up sales reps and giving them back valuable time to focus on selling. Building on the success of our core platform, we’re excited to announce Outbound Analytics that move customers a giant step forward in solving the active selling problem, giving sales reps actionable intelligence on where to spend their time and how best to engage with prospects. Combined with our automated workflows, sales reps become unstoppable.”

Read more at PR Newswire.

Photo credit: Outreach